Gaining new clients usually involves a significant investment of time and money. Yet, prospecting and marketing are two of the most important functions of an internet  business, and there’s no ignoring it.

Closing a sale could require making detailed presentations to a prospective client, preparing a sales process and formalising the agreement. These are often the common business activities that you as an owner enjoy most often – it’s also the most productive use of your time!

But selling shouldn’t end after the client signs on the dotted line…in fact, that’s only the beginning of the After-Sale Process.

The After-Sale Process – overlooked, undervalued, and ignored by most internet entrepreneurs

Clients that are happy with the level of service they receive from you are an ongoing, continuing source of revenue for you to tap. Having a client relationship manager work with them on a regular basis could help boost revenue by finding new services they could use, but at a minimum a client relationship manager will help to retain the client.

The role of the client relationship manager is simple: spend time with clients. Put out a phone call, trade emails, create and distribute surveys, analyse the results of all the responses, and measure out what clients like, what they don’t like, and what you can do about either.

And don’t worry – a manager in this position doesn’t have to cost you an extra $100k a year. The client relationship manager could be – and in many cases should be – you! Further, it doesn’t have to take more than a few hours out of your week anyway.

Why a client relationship manager is important

Customers like knowing their concerns will be listened to (even though there may never be a cause for concern). For them, it’s just nice knowing they have someone dedicated to helping them if they need it – and they’re more likely to stick with you business for the long-term because of it.

Satisfied clients could also be an ongoing source of referrals. That’s the least expensive way (and most effective!) to earn new business, and referrals are relatively easy to earn. All it takes is providing the best possible service and delivering exactly what you say you will to clients.

Internet Entrepreneurs who often seek referrals from their best clients by way of an active client relationship manager gain bigger, better referrals more often, anytime the opportunity exists.

Boosting After-Sale Process referrals

Offer a rewards program that gives your best clients a steep discount or free services in return for referrals. These should be more of a tool to remain engaged with existing clients than a marketing strategy, and if they are used correctly, rewards programs can contribute to both client retention and new business.Your existing clients may well be the most valuable asset of your business. Having a strategy to make sure they know that will help your business grow.

Your customer service standards may have been set in stone as impenetrable as a wall, but ultimately, the behaviors that define your standards are executed at the operational, front-line level.

Your business is the one delivering your services to customers and they are ones determining whether or not your company meets the standards expected from the client’s perspective.

And that’s one of the biggest (although not the only!) reasons why a quality control process is critical to establishing and maintaining exceptional customer service. It’s especially important for service where the client is very likely to notice any problems.

Quality customer service: it all starts with the first impression

First impressions really do have an impact, so the very first contact with a potential client will set the tone for what the customer should expect throughout their relationship with your business.

The entire sales processwill need to meet the highest degrees of professionalism and responsiveness in every call and interaction.  After setting high expectations, and after you close the sale, the client will then expect those same standards from the you day in, day out. So deliver on it!

Some tips to help you deliver a higher standard of quality customer service

Thorough training and ongoing development helps ensure that the service will  be first class. The client will always have a chance to inspect the service offering you deliver every time you service them, even if it’s not until a Monday morning following a weekend.

So customer service starts with the delivery of the service itself: if someone fails to provide, you’ve already failed. But don’t worry – pick yourself up, correct the issue, and move on!

Quality control programs are the best way to check the effectiveness of operations. It costs a little more in time to check, but that extra step could ensure the customer receives the service they expect.

In addition to training and quality control, frequent contact with the customer will help boost both client referrals…. Phone calls to ask about service could even help the client overlook the occasional error of omission that otherwise would go un-noticed….

The real message is deliver what you say you will – without exception and to over-deliver!

Until the next time – I wish you every success!

Yours in Success!

Scott Dwyer.

In good economic times, a internet based service can do well by simply offering general services and advertising without a particularly specific or intended target. But as the anemic economy grows at a slower and slower pace, all businesses tend to take a close look at their expenses and look for new ways to maximize profits.

To be among the elite group of service oferings, you will need to define your niche, which itself is defined by the specific similarities of your target customers. Their similarities will help your service frame the specialised services you should offer while shaping your marketing message.

How to define a niche for your business – three basic steps

Step 1: Start this process by finding out the business demographics of your local community. The local Chamber of Commerce will have data to help you see what small business sectors are worth marketing to. You’ll want to target a sector that is large enough to support your growth.

Your niche might be as broad as specialising in affiliate sales or direct marketing.  Each of these service offerings has different needs, and by defining and isolating those needs, you can help your customer in new, compelling ways.

Your goals is to become the expert at explaining how they can benefit from your specific services that tailor to their specific needs.

Step 2: You can also maximize the efficiency of your own business and staff by working within a specific area. The more similar each service will be, the more standardized your processes can be.

This ability to develop efficiency in your daily activities is a distinct competitive advantage for you. You will likely become a low-cost service provider because of operational effectiveness, rather than achieving that status by cutting corners as many of your competitors will attempt to do. You really can’t cut your way to long-term prosperity.

Step 3: Get out there and let them know you exist for them, and for them only. That will help give your cold sales tactics an edge, and secure those warm leads easier.

Serving a niche may seem like a strategy that limits your business potential. But, remember that you can serve multiple niches and grow your business quickly with this strategy.
I hope you enjoyed the points in the post – I hope by understanding your true niche; you are then positioned to drive more sales!

Until next time

Scott Dwyer

www.scottdwyer.com

Thank you to both of these fellow members – and if you would like to learn more

Go here now….

all the very best -

Scott Dwyer

Scott Dwyer – in support of your on line dreams and buisness.

As a result I have -

Changed my business model in 2012….

Decided not to eat meat, dairy, and monitor my alchohol consumption…leading to nearly two stone weight loss since last year!

I am now spending more time with my family…:)

Enjoy!

I look forward to hearing how these areas touch your lives…

Yours in Success!

Scott Dwyer
www.scotdwyer.com

A true story of  Dick and Richard Hoyt

One day a son asks his father:

“Daddy, will you run the marathon with me?”
The father answers yes and both run their first marathon together.
One day, the son asks his father if he wants to run the marathon with him again and the father answers yes. They both run the marathon together again.
Then one day the son asks his father:
“Daddy, will you run the Ironman with me?” (the Ironman is the toughest…it requires a 4km swim, 180km biking and 42km running).
The father says yes again.
This all sounds easy…but check this video..

This is a real inspiration for me to push on!

Until next time, yours in Success!

Scott Dwyer

www.scottdwyer.com

So what are the four keys to Success in Internet Marketing? Internet Marketing can be the most rewarding way to establish forms of passive income….but this can be challenging!

From my own perspective the following are the keys to success in Internet Marketing –

1. Commitment
2. Sheer Determination
3. Ability to communicate effectively
4. Consistent marketing skill

These are featured not necessarily in a prioritised order – however the commitment to keep developing new strategies and ways to market has always been firmly the way I believe will lead to success! Commitment has to be based around continual drive to your goals and why you are doing this……mine is like many – I would like to provide for my family and certainly be able to work from anywhere assuming an internet connection!

So what is going to make you a success on the Internet through marketing?

Bringing in those four keys –

Do you have the right commitment? – And are you committed each and every day?

I can only share with you why it has taken me so long to reach certain goals in both business and personally – as though I felt I absolutely had the right commitment – I was not COMMITTED each and every day to developing the right areas….now I am!

Sheer Determination comes from within – no-one can teach you determination – you just need to find it and grow it!

Ability to communicate effectively – this was also a great challenge as time was against me…..and I have since began learning more effective communication skills in less time – more on this in a future blog post!

Consistent Marketing skill – for me this is all about the brand….and developing and realising one’s own unique ability… which again can take some time to nurture.

Until next time, all the success in the World,

Scott Dwyer.

www.scottdwyer.com

Let’s face it - Each and every internet marketer I speak to - have different reasons for running their own on line business. For some it bases on the same ethics and value based system, offering a service in support of others, it may be about building a team around them, and for others it may be about selling products and generating revenues through affiliate based sales.

Why did Scott Dwyer start his internet business? I started my on line business with a small number of aims – To spend time with the family I adore, to develop and generate a recurring passive income that was sustainable, and to be in a position to work from anywhere (*with an internet connection) Currently, my Consulting business takes me to all points in the UK, and whilst I enjoy supporting others in their aims to grow their businesses – I wanted to leverage my time better. Through internet marketing – this is absolutely achievable.

So, what are the challenges in setting up an on line business?

The biggest challenges I found (no doubt faced by many) are mainly with the technical aspects of setting an internet presence. Namely these challenges were -

1. Establishing an on line presence.
2. Branding to promote the service offerings.
3. Understanding how to market effectively (*learnt through Attraction Marketing)
4. Initially delivering video content promoting the products.

There were two fundamentals that really assisted me with the transition to an on line business.

The first was joining the Six Figure Mentors, which I have found is the greatest community of like minded internet marketers stretched across the Globe that support each other constantly and provides the most up to date on line training. Having bought into and witnessed a huge amount of internet programmes across the internet in the past – this has delivered on all aspects of the training and building of my on line business. If you would like to find out more please go here >>>>

The final aspect was really grasping the key fundamental of Attraction Marketing.....i.e. to fundamentally grasp the key fundamentals of marketing – which was one of the toughest elements – however through great personal mentoring – Stuart Ross and Chris and Susan Beesley this has been quite a journey – one that I am really enjoying!

THANKS TO The Six Figure Mentors – the future is now mapped out......Until the next time!

Scott

Scott Dwyer 14.03.2012. www.scottdwyer.com

The Six Figure Mentors Day - what a blast!- Saturday 18th Feb 2012.

I attended the Six Figure Mentors Momentum Day yesterday meeting up with a number of the community in the Six Figure Mentors - it was great to see so many members and netowrk with like minded people. Stuart Ross was on great form and spelled out the new ways to market including banner advertising and many other elements of video marketing! Mark and James Stokes (two brothers who are members of the Six Figure Mentors) then presented on Social Media and particularly twitter and the benefits of following people leading to creating a market for your services and products...they were all truly inspiring! Thanks to everyone I met - and if I can help please let me know. If you are ever considering wanting to work from home then my advice to start is to go here - http://bit.ly/wBMHFD where you can find out more details on the Six Figure Mentors....

Until next time....all the best Scott Dwyer.

Great to see an insight into Stuart’s early morning start! The last 30 secs I did not know he liked Barbie Girl Music!

As a personal student working with Stuart I can only recommend wholeheartedly that the training you recieve is the the best in the World – I am working towards my internet laptop lifestyle – and if you want to know more simply get in touch or go here for more information…..>>>>>

SFM – why not join and change your life?

Have a great day everyone!

Scott Dwyer